When "formaldehyde-free" evolves from a competitive differentiator into an industry entry ticket, where does home environmental health go next? On August 10, the answer arrived in Linyi, Shandong, at the launch of the "Beyond Formaldehyde-Free: Opening a New Chapter" - Xingang Bio-Inspired Product Consumer Guide White Paper & Brand Strategy Upgrade Conference.
The event brought together leading figures from China's forestry and interior design industries, including Zhou Hongsheng, President of the China Forest Products Industry Association; Chu Fuxiang, Researcher at the Chinese Academy of Forestry; Ye Kelin, Researcher at the Wood Industry Research Institute; Wang Dongming, Vice President and Secretary-General of the China Interior Decoration Association; Zhou Maoyong, Party Secretary and Director of the Linyi Forestry Bureau; Chairman Wei Xiaoxin; President Wei Ziming; Vice Presidents Liu Ying and Jiang Zijun; along with industry association representatives and partners.
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One Event, Three Breakthroughs
Three new products rated "internationally leading" - interior bio-plywood, exterior bio-marine board, and anti-deformation bio-plywood. Xingang now holds 12 internationally-leading new technologies/products.
The wood industry's first "Xingang Bio-Inspired Product Consumer Guide White Paper" - turning complex technical knowledge into a practical purchasing guide.
The "Bio-Inspired Healthy Home" strategy fully launched - evolving from "an eco-friendly board" to "a bio-inspired healthy home."
From technology leadership to consumer guidance, to brand elevation - Xingang has officially opened a new chapter: from "a single eco-friendly panel" to "a complete bio-inspired healthy home."
Provincial Science Honor Adds Weight to the Strategy
Chairman Wei Xiaoxin announced a major development at the conference: Xingang bio-inspired panels have won the First Prize of the Shandong Provincial Science and Technology Progress Award - the first time a panel enterprise has led a provincial-level science and technology progress first prize. This recognition validates Xingang's original technology strength and marks a key milestone in the company's evolution from panel manufacturing to a global wood-technology brand.
Looking ahead, Xingang will build on its bio-inspired formaldehyde-free technology foundation to integrate doors, walls, cabinets, ceilings, and floors - moving decisively from "one eco-friendly panel" to "one bio-inspired healthy home."
Zhou Hongsheng, President of the China Forest Products Industry Association, praised Xingang's long-term commitment to innovation - noting that young researchers led by Professor Xiao Shaoliang are rooted in the production frontline, transforming research into real productivity and setting an exemplary model of industry-academia-research integration. "The more the industry transforms and the market pressures, the more we must rely on technology, industry, and product innovation to stimulate consumption," he said, adding that Xingang's evolution from single panels to holistic spaces and an industrial ecosystem aligns perfectly with consumption upgrade trends.
Another Honor: Three New Products Rated "Internationally Leading"
At the conference, evaluation results for Xingang's new bio-inspired products were officially released: interior bio-plywood, exterior bio-marine board, and anti-deformation bio-plywood all achieved an "internationally leading" rating. With these additions, 12 bio-inspired new technologies/products have now passed authoritative appraisal at internationally-leading levels - continuously raising the benchmark of China's wood industry innovation.
Xingang's Internationally-Leading Innovations include:
Interior bio-inspired plywood · Exterior bio-inspired marine board · Anti-deformation bio-inspired plywood · Bio-inspired precision panels · Bio-inspired multilayer board · Bio-inspired flooring · Door-panel anti-deformation bio-plywood · and more.
Zhou Hongsheng presented the evaluation certificate to Xingang Group President Wei Ziming on stage. Each "internationally leading" achievement testifies to Xingang's steadfast climb toward the summit of wood technology - providing a replicable, scalable Chinese solution for the green, high-end development of the panel industry.
Industry-First Consumer Guide White Paper
Today's home decoration market is flooded with environmental concepts - testing standards, certification systems, and technical parameters are professionally complex. Facing different materials, grades, and reports, consumers often fall into the trap of "can't understand, can't choose, can't verify."
At the conference, the wood industry's first "Xingang Bio-Inspired Product Consumer Guide White Paper" was officially released, with Professor Xiao Shaoliang, Director of Xingang Group Research Institute, systematically interpreting its core content. Grounded in industry realities and consumer pain points, the white paper builds a three-part knowledge framework:
The white paper covers four core product systems - bio-inspired precision panels, bio-inspired multilayer boards, bio-inspired flooring, and door-panel anti-deformation bio-plywood. One white paper establishes a framework of consumer knowledge; one guide connects original technology with the healthy lives of millions of households. It transforms professional expertise into everyday consumer literacy, making every healthy home choice evidence-based.
"Bio-Inspired Healthy Home" - The New Brand Strategy
If technology innovation answers "on what basis does Xingang face the future," the brand strategy upgrade answers "with what posture will Xingang face the future."
At the conference, President Wei Ziming officially unveiled Xingang's new brand strategy. The industry has reached a new milestone "beyond formaldehyde-free": bio-adhesive products developed jointly with the Li Jian Academician Workstation stably achieve 0 formaldehyde, 0 benzene, 0 harmful additives, with the technology iterated to Version 3.0 - simultaneously achieving triple breakthroughs in cold-press processing, formaldehyde-free adhesion, and anti-deformation performance, cracking the industry pain point of multilayer boards in door applications, and driving green, low-carbon development. As Wei Ziming put it, a single drop of adhesive serves as the "green heart of the space."
Strategic pillars of "Bio-Inspired Healthy Home":
Technology moat - bio-inspired technology base covering doors, walls, cabinets, and floors
Brand moat - firmly rejecting price wars, creating user value through long-termism
"Iron Triangle" empowerment - long-term, stable, reliable support for regional markets and stores
Design-driven - dual engine of technology and aesthetics with Chief Design Consultant Tang Zhonghan
Wei Ziming called on all peers in the wood industry to build a healthy space ecosystem through innovation, jointly propelling original domestic technology onto the world stage.
High-End Forum: Industry Voices on the Future of Space Health
At the China Green Residential High-End Forum, moderated by Hu Yanli, Chief Editor of NetEase Home & NetEase Design, industry leaders engaged in deep dialogue on the future of space environmental health. Key perspectives included:
Zhou Hongsheng (China Forest Products Industry Association): The strategy aligns with the national "quality housing" development direction and addresses consumers' urgent demand for healthy living spaces. Xingang's bio-adhesive, using water as the sole solvent with zero aldehyde, zero benzene, and zero harmful additives, creates a significant original technology advantage. His message to Xingang: "The revolution is not yet complete - Xingang colleagues must keep striving."
Xiao Shaoliang (Northeast Forestry University / Xingang Research Institute): Xingang insists on solving environmental issues at the source, extending bio-inspired technology across particleboard, plywood, and fiberboard, and into doors, walls, cabinets, and floors. Future breakthroughs will focus on premium products like anti-deformation bio-plywood for door panels.
Wang Dongming (China Interior Decoration Association): "Bio-Inspired Healthy Home" provides designers and decoration enterprises with healthier, more reliable materials, creating new value for industry-wide collaboration. The association will actively promote Xingang's premium products to designers and decoration firms.
Zeng Xiangwei (China Society of Forestry): Views "Bio-Inspired Healthy Home" as a highlight of industry innovation. The society will deepen industry-academia-research cooperation with Xingang to accelerate the industrialization of innovation outcomes.
Moderator Hu Yanli summarized the dialogue with two words - "responsibility" and "value": environmental health is a company's fundamental duty, not a marketing gimmick; brands must pursue not only scale but also integrity, creating real, long-term value for consumers. With 34 years of deep roots in the wood industry, Xingang's accumulated strength in technological innovation and healthy living is well worth anticipating.
Formaldehyde-Free Is Not the End - Health Is the Answer
From the release of internationally-leading product evaluations, to the industry's first consumer guide white paper; from the comprehensive brand strategy upgrade, to industry experts jointly exploring the future of space health - one question has run throughout the entire conference: Beyond the "formaldehyde-free" milestone, where does the next stage of healthy living arrive?
From a drop of adhesive, to a board;
from a board, to a bio-inspired healthy home.
Anchored by original technology, measured by scientific standards,
delivering complete spatial health as the final promise -
Xingang is opening new development space for China's wood industry green upgrade.
Beyond formaldehyde-free, a new chapter of healthy living begins here.
Linyi, Shandong, China | www.cnxingang.com