In order to meet the current needs of consumers for individuality and quality, and to address the pain points of homeowners when decorating small and irregular units, as a leading brand in the home furnishing industry, in 2023, Xingang Group officially launched the "Xingang Bionic Precision Board" strategy, adhering to the original intention of "Xingang Group must make domestic precision boards good" and entering the field of customized home furnishings.
At the Linyi Wood Expo held on September 16th, Xingang Group will make a stunning debut with its new product "Xingang Bionic Precision Board", interpreting the aesthetic charm of modern home furnishings with its product and technological capabilities.
Xingang Biomimetic Precision Board products include 30 universal decors, 15 master finishes, and 5 major style systems. The product has natural and realistic colors, strong color fastness, no discoloration, no fading, and is easy to clean. The product adopts Xingang Biomimetic F-LSB as the substrate, all of which meet ENF level environmental standards to ensure product health and environmental protection.
Through integrated research and development, design, and intelligent manufacturing capabilities, Xingang Group has created a high-quality biomimetic home product matrix, creating a multi in one development system, perfectly integrating technology and products, allowing exhibitors and visitors to deeply understand the powerful charm of Xingang brand as a leading enterprise in wood technology, and witnessing Xingang Group's leap from substrate to life aesthetics.
In the new consumer era, every brand is seeking efficient communication with consumer groups, finding highly adaptable "brand grippers", and achieving a "two-way journey" of underlying logic.
How can Xingang Biomimetic Precision Board achieve surprise victories and catch up with others in the home customization race of internalization?
Xingang Biomimetic Precision Board creates a new operational concept for C-end customers, and an overall delivery mechanism that connects the entire industry chain: it integrates pressure bonding factories, distributors, and whole house customized furniture factories to jointly develop and design, integrate the industry chain, ensure refined operation of products from design, production, installation to after-sales, ensure overall delivery quality, and jointly serve end consumers.
This marketing model that connects the communication channels between the C-end and the B-end has made it possible for consumers to meet their personalized and diverse needs. It also brings the high-quality products accumulated by Xingang Group over the years to consumers, truly entering their hearts, and creating a more efficient picture of the home industry chain.
Originating from biomimetic thinking and seeking inspiration from nature for original innovation, led by Academician Li Jian of Northeast Forestry University, Professor Xiao Shaoliang and other core teams worked tirelessly and diligently to tackle key issues. After more than 10 years, they successfully developed a new environmentally friendly, low-carbon, and formaldehyde free adhesive - Xingang Biomimetic Adhesive.
Xingang Biomimetic Adhesive, with the addition of 0 formaldehyde, 0 benzene, and 0 VOCs, is inspired by the deep-sea mussels in nature, breaking the traditional bonding mode of "no formaldehyde, no glue" and overcoming the manufacturing bottleneck of green, pollution-free, and volatile matter production throughout the entire lifecycle of existing artificial boards from manufacturing to consumption.
On the opening day of the Wood Expo (September 16th), the "New Land · 2023 Xingang Group Biomimetic Precision Board Audiovisual Space Show New Product Launch Conference will also be held grandly.
At that time, we will live broadcast the entire process on the LED screen at the main venue of the Linyi Wood Expo and at the booth of Xingang Group (1B07), ready to go, and participate in the grand event together.