Technology and Aesthetics Driven by Simultaneous Efforts to Create Green "Good Houses"
From March 27th to 30th, the 2026 Guangzhou Custom Home Furnishing Exhibition was held at the Poly World Trade Center Expo. Throughout the four-day event, the Xingang booth consistently maintained exceptionally high popularity.
Xingang Group debuted with the theme "Green Heart Within, Outer Five-Dimensional Aesthetics," officially announcing the comprehensive implementation of its "Dual-Drive Strategy of Technology and Aesthetics." The bionic technology panels, a product of over a decade of innovative research, combined with an Oriental aesthetic that aligns with the current "Guochao" (national tide) trend, attracted a vast number of professional visitors and garnered coverage from over a hundred media outlets, led by Xinhua Net.
During the 2026 Guangzhou Custom Home Furnishings Exhibition, the Xingang booth consistently maintained extremely high popularity.
Xinhua News Agency interview with Wei Ziming, President of Xingang Group
Xinhua News Agency interview with Xiao Shaoliang, Professor of Northeast Forestry University and Dean of the Xingang Group Research Institute
Wei Ziming, President of Xingang Group, and Xiao Shaoliang, Professor at Northeast Forestry University and Dean of the Xingang Group Research Institute, sat down for an exclusive interview with Xinhua Net. They shared the profound meaning behind this year's exhibition theme, "The Green Heart of a Good House," revealed the secrets behind Xingang's 72% contrarian growth in 2025, and told the R&D story of the exhibition's star product-the bionic adhesive.
Xinhua Net: Why did Xingang propose "The Green Heart of a Good House" as the core theme for this exhibition?
Wei Ziming, President of Xingang Group: "Green Heart" carries three layers of meaning. First, "Green" represents our bionic technology, and "Heart" represents the core component. A "Good House" represents a national strategy; the heart is vital to life, just as panels are vital to consumer health. The foundation of a good house must begin with a good panel.
Xinhua Net: What new breakthroughs has the featured panel product achieved in terms of environmental ratings, decorative finishes, or structural performance?
Wei Ziming, President of Xingang Group: Our featured "Five Realms" series is grounded in bionic technology and distills five spatial moods from Oriental aesthetics: Grandeur, Elegance, Stone, Artistry, and Clouds, forming a complete aesthetic system. This series was developed over two years by our design consultants and core R&D team, with every pattern meticulously refined. Its uniqueness lies in the fact that it possesses both the environmental confidence of bionic technology and the design expression of Oriental aesthetics.
Xinhua Net: It is widely said that bionic glue is the core technology of the industry. What exactly are its highlights?
Xiao Shaoliang, Professor at Northeast Forestry University and Dean of the Xingang Group Research Institute: Bionic glue is a new type of formaldehyde-free adhesive that we independently developed over ten years. Currently, this adhesive is widely used in wood-based panels, and the resulting series of bionic products has entered thousands of households. In 2012, my mentor, Academician Li Jian, was walking on the beach when he noticed sea rainbows-also known as mussels-firmly attached to the surface of rocks. He wondered if their bonding mechanism could be applied to our wood-based panels. Based on this concept, he proposed the idea of "Bionic Bonding." We selected green polyhydroxy compounds and used water as the sole solvent to develop this new formaldehyde-free adhesive, which we call Bionic Adhesive. In terms of environmental safety, the only solvent in our glue is water, with no added formaldehyde, benzene, or xylene, reaching the "aldehyde-free added" grade. Regarding TVOCs, it has passed the US UL Greenguard Gold certification and CDPH standards. Our indicators meet the highest standards in third-party testing. Furthermore, the glue inherently contains antibacterial substances, giving the produced panels functional properties that achieve Grade I strong antibacterial effects.
Xinhua Net: In 2025, Xingang's brand sales grew by 72% against the market trend. Amid overall industry pressure, where did this growth primarily come from?
Xiao Shaoliang, Professor at Northeast Forestry University and Dean of the Xingang Group Research Institute: I believe it stems from three points. First, Xingang has always believed in and practiced the idea that "science and technology are the primary productive forces." Our bionic glue has enabled the extension of "integrated door-wall-cabinet" solutions, evolving from a single product to multiple categories. Second, our glue is entirely self-developed; we possess the theoretical papers, invention patents, appraisals for new technologies/products, and authoritative third-party certifications. Third, the national "Good House" policy and the rising consumer demand for health and environmental protection have created a new market space that our green and bionic products perfectly fill.
Xinhua Net: From "Bionic Technology" to "Five Realms Aesthetics" and finally to the "Bionic Eco-Home," what kind of strategic leap is Xingang completing?
Xiao Shaoliang, Professor at Northeast Forestry University and Dean of the Xingang Group Research Institute: From "one panel" to "one home," Xingang's vision is actually to achieve environmental protection for the entire space. We hope to use our bionic technology and products to "bring nature into our homes." This allows us to reach a state of "free breathing" within the living space. We have already achieved the leap between bionic technology and bionic aesthetics. Next, we will continue toward the differentiation, segmentation, high-end positioning, and branding of bionic technology products, ultimately providing consumers with a healthy and environmentally friendly home space.